Social commerce
DTC Product Link Drop
Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.
Comment trigger
“LINK please”
Matched keywords
Private reply
Hey Maya, here is the product link you asked for: yourstore.com/product
Campaign outcome
More warm product conversations from high-intent comments.
Setup playbook
- 1Pick the reel or post that shows the product clearly.
- 2Use LINK, SHOP, and BUY as the first keywords.
- 3Send a direct product URL with one short benefit line.
- 4Track which product posts create the most sent replies.
Best for
- Product drops
- UGC reels
- Influencer campaigns
Metrics to watch
- Sent replies
- Skipped duplicates
- Product link CTR
Copy this campaign into CommentShift
Sign in, connect Instagram, pick a post or reel, and start with the campaign copy already prepared.
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